Coles Promotional Strategies for Coke
Coles is a leading Australian retailer, with over 2,500 retail outlets nationally. We will demonstrate Coles’s promotional strategies through the following questions and Coke will be used as our product example. How does the company create awareness of its product? Coke products are displayed at the front of the aisle, which it usually put lots of boxes of discounted Cokes at the very beginning of the shelf to attract customers. It also includes coke in its weekly specials catalogue where it usually set a discount for the Coke products. How does the company get consumers to try its product? Whenever there is a newly released flavour of Coke, Coles will put special label for it, such as “New Flavour!”. This will attract the customers to give it a try, especially the Coke lovers. How does the company give information about the product to its customer? Coles’s customers are encouraged to sign up in its website as well as the email subscription. ...